316. Insights: Customer infantstructure

Episode 480 · April 26th, 2019 · 58 mins 40 secs

About this Episode

Ross and Adam are taking a close look at financial literacy, how fintech is encouraging better money management from a young age and how pocket money apps are pushing forwards innovation. They're joined by a couple of experts in the space:

  • Louise Hill, COO of GoHenry
  • Will Carmichael, CEO of Rooster Money

The panel talks about the effects of activating customers early on in life, something banks have done really well with student accounts. They take a look at whether there's a responsibility to create educational tools within finance apps aimed at children, if psychological ‘nudges’ early enough in life can make someone far more financially literate as they grow older and what pressure, if any, there is from the regulator to increase financial literacy.

They also discuss the complexity of building a digital proposition for such a varied target market and whether the target audience is children or if it's really for the parents.

All this and so much more on today's show.

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This week's episode was produced by Laura Watkins and edited by Alex Woodhouse.